The brand "All about Pets" firmly believes that love is unconditional, whether between humans or between humans and pets. The mission of the brand is to create a happy, healthy, and fulfilling life for every pet, making them an indispensable part of the family rather than just pets.


One of the co-founders of the brand is an LGBT+ member, who has personally experienced the challenges faced by family members in love and life, and witnessed their courage to fight for their authentic rights. These experiences have deeply enlightened him about the importance of love and acceptance.


When establishing the "All about Pets" brand, the team decided to create a space that supports and embraces diversity. The name "All about Pets" conveys the brand's comprehensive focus on pets. Each pet has unique needs and preferences, and the brand is committed to providing a wide range of high-quality products and services to ensure that each pet receives specialised care. Every product goes through strict screening and testing standards to ensure the highest quality.


The brand's story emphasises throughout that family is built on mutual love and support, whether the family members are humans or pets. Through their efforts, the team hopes to create a warm, supportive, and understanding environment for the LGBTQ+ community, allowing every family to freely express love, whether between humans or between humans and pets. This is the noble mission that "All about Pets" brand conveys in a diverse world.


The "All about Pets" brand is much more than just a label; it symbolises love and care. The brand actively collaborates with animal protection organisations, donating $1 for every item sold to local animal shelters to help homeless pets find warm homes. The brand's mission is to create a better world for pets through innovation and care. Under the guidance of this brand, love and diversity will become a more powerful and inclusive force, connecting people and pets, and jointly building a brighter future.


All About Pets